SKILLS AND CORE COMPETENCIES
Hypothesis & test-driven design
Roadmapping and prioritisation
Stakeholder engagement & management
Leadership & project management
SCRUM team leadership
Fostering and mentoring
Clear communicator, storytelling
Adobe creative suite, Sketch, Invision
Plan & execute customer research
Nov 2017 - present
Product Management Lead
dopay International Holdings Ltd. (Fintech startup)
Managed scrum team, led collaborative roadmapping, focused team on delivery and KPIs.
Delivered mobile app for corporate customers on Android and iOS.
Spearheaded product research and discovery, documentation and definition work, including product and design outputs.
Designed and implemented team process and key hires needed.
Built growth-hacking strategy working with key stakeholders: designed new sales strategy, delivered a series of data-driven strategic marketing and brand awareness initiatives.
Assembled and led x-disciplinary team to develop new onboarding process and launch an entirely new business model.
Coordinated and drove third-party involvement in design and implementation of new SalesForce org and accompanying operational processes and service design blueprints. Facilitated workshops and led operational training in our Cairo office.
Sep 2017 - Nov 2017
Product Design Lead
dopay International Holdings Ltd.
First hire on a new product team, built first two product squads.
Developed, documented and evangelised lean, agile product process, working with the wider business together with VP of Design / Head of Product.
Oct 2016 - Feb 2017
Product DesigN Lead
Lantum (Healthcare staffing startup)
Kicked-off “product squad” methodology across the product team, acted as a lead on a product squad, and mentored product and design teammates in collaborative, agile way of working.
Spearheaded targeted customer and product research, taught new, repeatable research methods to teammates.
Proposed, facilitated and delivered cross-company growth initiatives.
Built bridges between senior team, sales/marketing team, and product team utilizing methods that were new to the business.
Apr 2016 - Jul 2016
Lead Product Designer
Championed UX and design thinking on a growing product team.
Mentored design team, fostered cross-team collaboration.
Defined problems together with product management.
Shaped lean research and testing methods.
Designed solutions and rapid-tested new restaurant application design, together with x-functional team.
Aug 2014 - Mar 2016
Lead UX Designer
EF Education First
Gathered requirements, proposed and executed on research plans, designed and paired with developers to build a web app version of our iPad application in four months.
Led UX strategy in a corporate startup team dedicated to developing digital applications for teaching English.
Shaped product strategy and implemented a more agile product development process from research through delivery and testing.
Nov 2012 - Aug 2014
Senior and Lead UX Designer
Albion co. (Albion London)
Straddled research, product strategy, visual and interaction design.
Established solid UX and service design practices on a growing UX team.
Led team and built Addison Lee’s booking flow on-site, including corresponding android and iOS booking flows.
Led client projects producing customer research, marketing, brand, UX and UI outputs for clients including Wonga, Zoopla and Compare the Market, and spearheaded design for a responsive site for online pharmacy startup, Chemist Direct.
Jun 2012 - Sep 2012
Global UX Team General Electric Global UX Center of Excellence, San Ramon, California
Crafted research-driven concept designs for the future of medical imaging UI.
Synthesized research from observation and contextual inquiry with surgeons, radiologists and oncologists.
Turned insights into strategic solutions—all the way through to polished UI designs.
Mar 2011 - Jun 2012
General Electric Healthcare, Salt Lake City, Utah
Collaborated with clinical analysts, clinicians and entire product team to research and iterate designs for clinical applications
Researched and designed with particular emphasis on tech and physical workflows HCI in a hospital environment.
Produced interaction and visual design deliverables, and ran usability studies with clinicians to iterate on my designs.
Jun 2010 - Mar 2011
Design and Marketing Lead
KT Tape (sports medicine startup)
Shaped an expanding brand as the sole in-house creative.
Identified a need to focus on customer support and education because the business was operating in a new product category.
Delivered all copywriting and design for brand and marketing deliverables across packaging, instruction content, exhibition and signage, web and mobile web content and design.
Hired and art directed creative teams on a budget for photography and illustration work as needed.