On a small, focused team, I researched, wireframed and designed a future-state conceptual project for what medical digital imaging will look like in 5-10 years. I also helped GE Healthcare to expand on the IIDS (Industrial Internet Design System), developed by Frog Design for GE to bring interactive and visual cohesiveness to the software development teams across GE’s businesses.
Read MoreI gathered three to four of us for hours days and eventually a few weeks, locking ourselves in—war-room style—for concepting sessions. A head of card operations, a sharp quality assurance business analyst, a tech lead and myself — our team was the perfect minimum combination of skills and knowledge. The output: 15-20 nearly finished service and operational decision flows, matched with a long list of our assumptions, aimed at better user experience and operational compliance.
Read MoreLantum needed to market a new way for practices to pay via the marketplace/platform. This new payment cycle need to be attractive to practices and to sound fast and reliable for GPs customers as well. Then I planned how to move as many practices as possible onto that cycle, as quickly as possible, without haemorrhaging customers.
Read MoreOur sales lead relayed a message that starting in September we had schools ready to pay us for a new classroom app. The only obstacle was that they were chromebook-only schools, and all we had built so far was an iPad app—I had four months to design and develop a web version of the existing EF Class iPad app for teachers.
Read MoreFrom the homepage to the end of the journey, we needed to reassure users enough along the way so that when it was time to make the decision to buy, they would feel better about doing so. By interpreting feedback from users, we knew just where to target: key places in the flow where users felt unsure, frustrated, uneasy, or overwhelmed.
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